About Us

The Prudential name and “Rock” logo are among the most widely recognized brands in North America and worldwide. Its name dates back to 1875 and stands for strength, integrity and trust – the founding principles for Prudential Real Estate.

As a leading North American brand, Prudential Real Estate offers its sales professionals an unbeatable suite of services and tools that support growth and productivity. The extensive Marketing Program, Training and Career Development and PREA Center offer professionally-designed materials, regional training centers as well as several certifications and designations and a media center complete with every template any REALTOR would ever need in their business.

Prudential Real Estate franchisees are active community members, having adopted The Sunshine Kids Foundation as a network-wide charity in 1991. Sunshine Kids is a non-profit foundation dedicated to providing exciting, positive group activities for children with cancer, so they may once again do what Kids are meant to do…have fun and celebrate life! Founded originally in 1982 by American cancer worker Rhoda Tomasco, who after working with the children, had a dream that there had to be something for them beyond the Hospital environment & so Sunshine Kids was born.

Prudential franchisees in Canada were successful in getting Sunshine Kids registered as a Canadian Charity in 2004.